0800 288 8102 SUBSCRIBE
HOME | ABOUT US  |  CONTACT US  |  MAURITIUS NEWS
 
 
LAST MINUTE DEALS EXPLORE MAURITIUS CONTACT US
 
 News - 12-Aug-2013

Mauritius Tourism – Relying On India To Beat The Recession


The Mauritian tourism industry has been hit hard by the continuing gloomy economy conditions in Europe. It has forced the country to move its reliance from Europe and focus on regions closer to home. The Mauritius Tourism Development Authority (MTPA) director, Vijaye Haulder, revealed what the country intends on doing next.


He said the organisation had many concerted attempts over the past few months to take advantage of their momentum in India. They have recently increased the number of flights to Indian cities like Delhi and Mumbai under their national carrier Air Mauritius.


Mr Haulder told India's Mail Today that the number of Indian tourists visiting Mauritius has hit 55,197. What has startled many in the tourism industry is that this now makes up 17.4 per cent of all tourist arrivals in the country. This is happening in a country that has traditionally seen a monopoly by European tourists.


Since the recession though, the numbers of people enjoying Mauritius luxury holidays from Europe has plummeted. This has meant that the island nation has had to look elsewhere for tourism numbers.


Haulder said the MTPA was predicting an increase in the number of Indian tourists by 2015 to over 100,000. This would potentially push European arrivals down to an almost record low of 50 per cent of total arrivals. This would be a first in the island’s history and could indicate a significant shift to more emerging economies.


India isn't the only emerging economy the country is focusing on. It has made efforts to incorporate China into its marketing plans. Just recently, the country conducted a road show and successfully started weekly flights to Beijing and Shanghai.


The Mail Today raised concerns about the purchasing power of Indians in Mauritius. It said this was a major obstacle for people wanting to come to the country. Haulder admitted that this was a major concern within the MTPA and it wanted to take steps to rectify the issue.


The Indian rupee is currently very weak and it has a reduced purchasing power on the island; it usually costs at least four Indian rupees to make one Mauritian rupee. This makes travelling to the island more expensive for many Indians.


Haulder said their focus wasn't just on bringing as many people to the country as possible. He laid bare the strategy of the MTPA over the next twelve months. He said the MTPA wanted to encourage more middle and upper class Indians to travel. In particular, they are targeting the business markets.


They launched a new campaign to build conference centres and provide business holidays to companies, with the country wanting to become an international destination for business gatherings.


Currently, Mauritius gains eight per cent of its GDP from tourism. It is one of its main industries and gains large amounts of funding each year.


We are a tour operator located in the UK. We provide Mauritius luxury holidays to guests looking to travel to a new area of the world.

 
DEPART DATE :
AIRPORT :
DESTINATION :
FLIGHT :
TRANSFER :
HOTELS :
STARS :
BOARD :
NIGHTS :
ROOMS:
 
24 Apr - 31 May 2018
Récif Attitude £964
Silver Beach £984
Casuarina Resort £1019
Merville Beach £1021
Le Meridien £1023
Maritim Crystals £1156
Tamarina Hotel £1157
The Residence £1158
Ambre Resort & Spa £1187
Outrigger Mauritius £1231
Westin Turtle Bay £1235
Zilwa Attitude £1254
Sugar Beach Resort £1258
Belle Mare Plage £1285
InterContinental £1285
Long Beach Resort £1294
Hilton Mauritius £1296
Maritim Resort & Spa £1370
Heritage Le Telfair £1378
Heritage Awali £1387
Paradise Cove Hotel £1393
Shanti Maurice £1452
SO Sofitel Mauritius £1499
LUX* Belle Mare £1560
LUX* Le Morne £1560
The St. Regis £1591
Shandrani Resort £1598
Le Touessrok £1662
The Oberoi Mauritius £1826
O&O Le Saint Geran £1844
Royal Palm Beachcomb £1937
Prince Maurice £1993
Maradiva Villas £2035
Four Seasons Resort £2072
 
Mauritius Holidays Direct - Supported by those who'll get you there:
 
Mauritius Holidays Direct
NAVIGATION :
// Home
// About us
// Contact us
// Explore Mauritius
// Last Minute Deals
// Site Map
// All Inclusive
// Honeymoon
// Wedding
// Golf
// Family
// Twin Centre
The air holidays and flights shown are ATOL Protected by the Civil Aviation Authority. Our ATOL number is ATOL 5744.
ATOL Protection extends primarily to customers who book and pay in the United Kingdom. For further information, visit the
ATOL Website
Our Terms & Conditions
Copyright © 2010 - 2011 | All Rights Reserved