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 News - 15-Feb-2012

Chinese Tv Report On Mauritius As Tourist Destination

A five-strong crew from China Central Television (CCTV) has been in Mauritius as part of a campaign to promote the island as a destination for Chinese tourists, Mauritius Tourism News reports.

CCTV, China’s largest media company, has teamed with mobile marketing company 3rd Space, in an exclusive deal to promote Mauritius family holidays. The marketing platform operated by 3rd Space delivers ten million visitors a day to the CCTV WAP portal along with 5.2 million downloads for CCTV iPhone, thus providing an enormous audience for the Mauritius campaign.

The Chinese crew has visited several parts of the island, making videos and interviewing a number of local personalities. The focus is on the life of the Chinese community in Mauritius and the way they have integrated and evolved within Mauritian society.

The crew’s reports included two Pagodas, the Hua Lien Club, Chinatown, the Jin Fei Trade and Economic Zone, Chinese museums, and other locations of interest to Chinese tourists. The local police department supported their reporting by making the police helicopter available for a bird’s eye view of Mauritius.

The interviews gathered by the crew as they promoted Mauritius family holidays include one with Tourism Minister Nandcoomar Bodha. The minister spoke to the Chinese journalists about his government’s positive steps in providing a base for the Chinese community on the island and discussed local perceptions of Chinese Mauritians.

Asian tourism has become increasingly important to the island as it seeks to spread the word of the tourism potential to new markets. The Chinese community has provided an excellent platform for the promotion, with many members keen to see Mauritius family holidays more easily available from China. The local community numbers about 40,000 Chinese.

The Chinese Spring Festival has become a massive tourist draw for tourists from all parts of the world with its colourful festivities and traditional Chinese celebrations and food. A number of other festivals throughout the year also promote Chinese food within the island’s hospitality centres.

Food has always played a major part in the Mauritius hospitality industry, and inbound tour operators lean heavily on the huge variety of food from various cuisines which is available. The island is also known for its large number of child-friendly hotels aimed at delighting anyone seeking Mauritius family holidays . They are supplemented by the many excellent restaurants which cater to children and the wide variety of food stalls in the street.

With the Mauritius government’s plan to boost tourist numbers over the next few years, the number of Chinese tourists to the island is expected to reach 20,000 a year by 2013.

Language is never a barrier to Mauritius family holidays. Although the most used languages are French and Mauritian Creole, everyone in the tourism industry speaks English to a high level.

The local Chinese community will be instrumental in ensuring that language is not a barrier to the new wave of Chinese tourists seeking Mauritius family holidays .

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