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 News - 27-Jun-2013

Mauritius Declares Australian Road Show A Success

Mauritius has officially declared their three-city Australian road show a major success. Officials said the road show contributed greatly to the future of Mauritius luxury holidays from the Australian market.

The show comprised high-ranking officials from the Mauritius Tourism Promotion Authority (MTPA) and representatives from a number of luxury hotels. The main event of the road show took place at the Le Bukhara Mauritian-Indian Restaurant in Double Bay. The evening involved colourful entertainment from a Mauritian dance troupe as well as well-received Mauritian cuisine.

Among the many delights on offer were Mauritian cocktails. These were served with both traditional and contemporary meals. All who attended enjoyed the evening and appreciated the chance to learn more about the country’s culture and what it had to offer.

Luxury hoteliers were keen to connect with their Australian counterparts. They came along to network with key Australian tourism figures and form agreements which will see a greater level of promotion. Major resorts represented on the road show included Lux Resorts, Veranda Resorts, Solis, Sofitel Starwood, and Sun Resorts.

While the resorts wanted to speak to Australian hoteliers, the MTPA targeted the media. During the stays in Melbourne, Perth, and Sydney the MTPA gave a number of interviews that will appear in major industry trade magazines.

The Mauritian delegation held training expos and B2B sessions for retail agents. This gave everyone the chance to introduce themselves and speak a little bit about their goals and what they wanted to gain from the event.

No word has been given on how many of the resorts reached agreements or what it could mean for these organisations going forward.

Australians have become increasingly fascinated by Mauritian culture. Highlights, according to many of the tourists who have visited, included the unique cuisine, beautiful climate, and vivid colours. The numbers definitely back this up.

The number of people visiting Mauritius from Australia from the period January-May 2013 has gone up by 3.3 per cent year-on-year.

While Australia is not the largest source market for Mauritius, the government considers it a vital country with which to have ties. They want to use it to alleviate some of the pressure caused by the European economic crisis and the declining numbers from that continent.

The national carrier of the country, Air Mauritius, hosted the tourism bureau’s efforts in Australia. It also offered a major prize package to one lucky attendee. The prize included two return economy airfares at a time of the winner’s choosing. Other prizes, including holidays, were also on offer from some of the resorts.

Observers say one of the key events which made the Australian venture such a success occurred earlier this year. Air Mauritius started to run three weekly flights to Perth from the island. Its five-year tourism restructuring plan is also conducive to a healthy influx of visitors from Australia.

We are a tour operator offering Mauritius luxury tourism packages. We are based in the UK and have a range of activities and luxury accommodation options for tourists. Visitors can travel to the jewel of the Indian Ocean for cost-effective prices.

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