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 News - 18-Jan-2013

Mauritius Gears Up For The Carnaval De La Mer

Mauritius is preparing for the Carnaval de la Mer this coming July as it seeks to showcase itself to the world. This year it will pioneer the longest fashion catwalk in the world at a massive 700 metres.

This is one of the highlights of the Mauritius tourism calendar and will feature swimwear and beachwear from all over the world, including some items created by the local community.

The Carnaval de la Mer, or Sea Carnival as it is known in English, comes after the Carnaval de Flic-en-Flac in 2012, which was incredibly successful. Mr. Robert Desvaux, the Chairman of the Mauritius Tourism Promotion Authority (MTPA), will spearhead the country’s efforts during the 2013 tourist season. He claimed he had an ambition to construct the longest catwalk on water.

As of this writing, the MTPA has begun its campaign by sending out invitations to some of the most famous fashion brands in the world. It is also sending out invites to local designers who desire a platform to display their latest fashion wonders. The carnival will also feature authentic Mauritian beachwear and swimwear.

Mr. Desvaux created the idea of the Sea Carnival and it has already caught on within the international community. France has already created its own site called 'Le Figaro.fr' to promote the site and offer information to its citizens.

The chairperson of the MTPA wants to create something that people can automatically associate Mauritius with. He hopes the Carnaval de la Mer will become a major focal point for the Indian Ocean region in the future.

He went on to say of the event and its comparisons with some of the other major events throughout the world: "We all know the extreme popularity of Rio's Carnival in Brazil or the Carnival of Nice in France. We have an aim of solidly establishing Mauritius as a reference on a global level when it comes to celebrating events around the sea. The rich past of Mauritius' maritime history as well as the high quality of tourist products which, revolve around beaches, allows us to rightfully have this ambition. We want to automatically associate the concept of Sea Carnival to Mauritius."

It is a bold move from Mauritius, which has once again increased its tourism targets for 2013. It is looking to compete with some major tourism powerhouses in the region, including the Seychelles, the Maldives, and Sri Lanka with its

Mauritius luxury holidays . Mauritius also recently attempted to shift its emphasis away from Europe, which has traditionally provided it with most of its arrivals. The recent financial crisis has crippled Europeans in particular and has contributed to falling tourism numbers. Recently, the Mauritius successfully steadied the chaotic situation by looking to countries like India and China for more of its tourists.

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