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 News - 23-Jan-2012

Mauritius Joins Forces With Emirates In Joint Promotional Effort

The Mauritius Ministry of Tourism has reached a deal with one of the UAE's premier airlines to promote the island across the entire spectrum of that airline's service area. The deal with Emirates means the two entities will work together on a series of projects that will promote Mauritius throughout more than 100 destinations Emirates services. In return, the Ministry of Tourism will promote Emirates as one of the top options for flying into Mauritius from the West.

“We strongly believe in its [Mauritius] potential and our regular increases in frequencies on this route demonstrate that our promotion strategy is the right one and is bringing concrete results,” remarked Emirates senior vice president Majid Al Mualla. “The promotion of Mauritius has always been an integral part of our strategy. We are now renewing our commitment to the destination and want to achieve even more together.”

Emirates recently increased its Dubai-Mauritius service to eleven flights per week. The increased schedule has made it easier to promote Dubai and Mauritius twin centre holidays as an option for those travelling in from Europe who wish to break up their flight time. By flying first to Dubai, then staying for a day or two of rest and relaxation before heading on to Mauritius, tourists find they are able to enjoy more of their travel because the effects of jet lag are not as severe.

Both destinations are pivotal to the success of such holidays, and both are surely up to the task. Dubai offers a rare glimpse of the spectacular Persian Gulf region along with sunshine, warm temperatures, and some of the world's best shopping. Mauritius is the perfect complement, playing the host in a luxury playground where rest and relaxation are the main objectives. The jewel of the Indian Ocean region offers plenty of water sports, spectacular golf courses, plenty of history and culture, and of course, some of the best white sand beaches anywhere.

Europe continues to supply most of the arrivals to Mauritius, with France leading the way at more than 60%. However, the joint effort with Emirates is designed to further develop Middle Eastern and Nordic markets as well. According to recent numbers put out by the Mauritian government, all of their markets except Russia enjoyed at least modest increases through the end of 2011. That's good news as Mauritius seeks to pass the 1 million mark for arrival in 2012.

The Indian Ocean region is currently in the midst of her peak travel season which continues through March. You can still book your holiday package before the season ends, or wait until late spring to take advantage of reduced prices and greater options for accommodations. Either way, think about contacting your tour company today and securing your future travel to Dubai and Mauritius.

Mauritius Holidays Direct , the UK-based holiday company, is a specialist in the area of Mauritius twin centre holidays

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