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 News - 18-Apr-2013

Mauritius Woos Golf Enthusiasts In India

Mauritius is a destination renowned for its world-class golf courses. To help bolster tourism, the country wants to appeal to golfing enthusiasts from India. This is a tourism sector Mauritius wants to add to its already booming sectors of honeymoon holidays, weddings, and corporate trips.

This Indian Ocean island wants to raise the profile of Mauritius luxury holidays around the world. In particular, it wants to harness the potential of the Indian subcontinent and the growing middle class there.

To help with this, in the last few years the island has seen eight 18-hole golf courses and five 9-hole golf courses created. These are well maintained and attract people from all over the world. So far, they have already become a hit amongst European and African tourists. The Mauritius Tourism Promotion Authority (MTPA) now wants to widen its appeal.

Recently, Mauritian tourist delegations travelled to Bangalore as part of a road show touring India this April. Bangalore has regular flights to Mauritius, and the country prioritises this city as a vital market on the subcontinent.

The general manager of the MTPA, Tarika Ahuja said, “We are targeting travel agents to include or emphasise golf in the Mauritius holiday package.” He also emphasised how Bangalore has a huge golfing community.

The three-city road show in India will also emphasise some of the other activities available in the country. These activities include underwater walks, skydiving, and dolphin watching. With competition from the Seychelles and the Maldives, Mauritius wants to give itself a unique identity away from the sun, sea, and sand most people know it as.

Another tourism promotion the MTPA is actively promoting is an all-inclusive island. In other words, visitors can hire cars or bikes to explore the whole island and experience as much as they possibly can.

The recent modernisation of the Swami Vivekananda Conference Hall, which houses up to 5,000 people, is another facility that the island has outfitted for tourism.

The government of Mauritius has targeted India as a place for growth. Despite the global economic downturn heavily affecting tourism, Indian arrivals have remained steadfast. Since 2009, arrivals have grown 19 per cent annually. The annual growth percentage from 2000 to 2009 is 14 per cent.

The deputy director of the MTPA, Vijaye Haulkde, said of the island’s expectations on the immediate future, "We are expecting the Indian arrivals, which was 55,000 in 2012, to reach one lakh over the next few years."

A recent agreement to increase the number of weekly flights between Bangalore and Mauritius has increased expectations in the country.

The overall target for 2013 is to reach one million tourist arrivals. In recent years, numbers have stagnated, mainly due to the financial situation in Europe. In 2012, growth practically ground to a halt. The mood in 2013 is far more optimistic.

We are a UK tour operator specialising in Mauritius luxury holidays. The packages we offer come at affordable prices and embrace the best of what the island has to offer.

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